Too much manual work
Teams spend hours researching contacts, preparing messages, updating records, and remembering who needs another follow-up.
AI SALES DEVELOPMENT
Turn your target market into qualified conversations.
Water SDR finds the right prospects, researches them, reaches out across channels, follows up, and moves interested leads toward a real conversation.
Built for businesses that need consistent outbound without building a large SDR operation.
Outbound workspace
Campaign activePROSPECTS 03
SC
Sarah ChenVP OperationsNorthstar Health
MR
Marcus ReedFounderRidge Labs
ET
Elena TorresHead of GrowthCedar Commerce
SARAH CHEN · TARGET
TARGET PROFILE MATCH
Matched to ICP
82 employees · B2B SaaS · recently hiring sales roles
Ready to research
From target to conversation01 / 05
Finding leads is easy.
Building pipeline isn’t.
Follow-up disappears
A large percentage of outbound opportunities require repeated contact, but human teams naturally prioritize today’s newest prospects.
More tools don’t mean more execution
Lead databases, CRMs, email tools, dialers, and enrichment platforms still leave someone responsible for coordinating the entire process.
Water SDR coordinates the process from target to qualified conversation.
HOW IT WORKS
One continuous outbound system.
Find
Identify businesses and people matching the campaign’s target profile.
Understand
Research and enrich each prospect with useful business and contact context.
Reach
Create relevant outreach and communicate through configured channels.
Follow up
Continue appropriately instead of letting promising prospects disappear after one attempt.
Qualify
Understand responses, answer basic questions, identify intent, and determine when a prospect is worth advancing.
Convert
Book a meeting, notify the team, or route the opportunity into the connected sales process.
MULTI-CHANNEL OUTREACH
The conversation can move with the customer.
Water SDR can coordinate outreach across the channels configured for each campaign instead of treating every channel as a separate workflow.
PROSPECT
We have looked at outbound automation before, but personalization was the problem.
WATER
Understood. Research happens before the message is generated, so outreach can reflect the account rather than only a template.
Interested · qualification continuing
HUMAN CONTROL
Automation without giving up control.
Define who Water can contact, how it can communicate, what it can say, when it should stop, and when a person should take over.
CAMPAIGN SETTINGS
PreviewOutbound parameters
AudienceUS B2B software companies20–200 employees
Channels
Daily outreach50 prospects / day
10100
Handoff
Campaign configured50 prospects/day · 3 channels · human handoff on meeting intent
Built for businesses that need more conversations.
Agencies
Build a consistent outbound motion without requiring the owner to manage every prospect and follow-up.
Service businesses
Identify potential customers and keep conversations moving until there is genuine interest.
B2B startups
Add outbound coverage before building a large internal sales-development team.
Sales teams
Increase prospecting and follow-up capacity while routing qualified conversations back to human sellers.
THE SYSTEM
Works with the sales process you already have.
Water SDR is designed to connect outbound activity with the systems a business already uses rather than forcing the entire company into another CRM.
Target market
Water SDR
Research · Outreach · Qualification
CRM · Calendar · Team
Not another lead list.
Not another inbox.
An SDR system.
Research before outreach
Give communication account context rather than treating every prospect like another row in a mailing list.
Persistent execution
The system keeps track of the next appropriate action so outbound doesn’t depend entirely on human memory.
Designed around the outcome
The objective isn’t sending more messages. The objective is creating qualified conversations.
THE WATER FAMILYPurpose-built AI systems.
Purpose-built AI systems.
One philosophy.
Water builds AI systems that turn objectives into action. Water SDR applies that philosophy specifically to outbound sales development — finding opportunities, starting conversations, following up, and helping businesses create pipeline.
WaterGoals and execution
andWater SDROutbound sales development
Part of Water. Water and Water SDR are separate products operated for different business purposes under the broader Water brand.
START A CONVERSATIONPut outbound
Put outbound
in motion.
Give Water SDR a target. Let it help turn that market into conversations.
Request access